The Pros and Cons of Selling Gift Cards

According to PwC Canada’s 2020 Canadian Holiday Outlook report, 59% of survey respondents don’t plan to travel during this holiday season. With that, there’s a good chance many individuals are spending the holidays away from family and friends and will opt to purchase gifts online and ship them directly to the recipient, or they will purchase something small that can be mailed. Now before you install a gift card Shopify app and start selling, it’s important to consider the potential effect offering gift cards could have on your business — good and bad. Here are the pros and cons of selling gift cards on your Shopify store.
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